Types of Signage for Restaurants
There are several types of signage that restaurants can utilize, each serving a unique purpose. The choice of signage depends on the restaurant's brand, target audience, and specific needs.
Here are some common types of restaurant signage:
- Outdoor signage
- Indoor signage
- Menu boards
- Neon signs
Outdoor Signage: Making a First Impression
Outdoor signage is crucial for attracting customers. It's the first thing people see when they pass by your restaurant. A well-designed outdoor sign can draw attention and make a strong first impression. Outdoor signs should be visible and legible from a distance. They should also reflect the restaurant's brand and the type of dining experience customers can expect. Remember, your outdoor sign is often the first interaction a potential customer has with your restaurant.
Indoor Signage: Enhancing the Dining Experience
Once inside, customers rely on indoor signage for guidance and information. This includes menu boards, restroom signs, and directional signage. Indoor signage should be consistent with your restaurant's brand and decor. It should enhance the dining experience, not detract from it. Good indoor signage can also improve operational efficiency by guiding customer flow and reducing confusion.
Menu Boards: Guiding the Customer Journey
Menu boards are a key component of restaurant signage. They communicate your offerings and pricing to customers. A well-designed menu board can guide customer choices and even influence sales. Menu boards should be clear, concise, and easy to read. They should highlight bestsellers and specials. Digital menu boards offer the added benefit of being easily updated and can even display promotional content or customer reviews.
Neon Signs: Adding Character and Visibility
Neon signs add character to a restaurant. They are eye-catching and have a retro appeal that can set your restaurant apart. In addition to their aesthetic appeal, neon signs are highly visible, making them an effective choice for both indoor and outdoor signage. They are particularly effective for night-time visibility, drawing attention to your restaurant after dark.